Week 06 2D Design

Practical - Design Perspectives

At the beginning of class, our lecturer announced that the head of department had chosen the title 10 squared (written numerically) and the headline 'Art in the Hotlands' as the tagline. We then had to design accordingly to the following criteria

•  Design 01: Design in a style that appeals to a design Industry client

  Like my original design for 100 years of art in the territory I took the same concept of the territory symbol that looks like a art pallet and incorporated it into the 10 squared concept. This idea would be good for a design industry as it is fun and creative.

•  Design 02: Design in a style that appeals to a non-profit arts organization

Our lecturer explained to the class that they don't want a logo to steal away the CDU branding.

I then decided to en cooperate there logo into my design by using the same Helvetica fonts, turning the 10 squared on an angle and making it red like the CDU logo. I also added a Brolga which is significant to the territory to separate the text, give it character and a visual element. This design would also fit under the category of a non-profit arts organization as it appeals to a wide audience and is simple.

GROUP EXERCISE – Changing Perspectives

Using a scale of 1 – 10, each group assigns a quantitative rating for all the designs, based on the criteria;

Warwick:

Accuracy in addressing the brief - 6

Immediate visual appeal – 4.8

Cross generational appeal - 3

Suitability for print – 2.8  

Suitability for web - 4

Monochromatic suitability -

Simplicity – 3.3

Sunita:

Accuracy in addressing the brief – 5.3

Immediate visual appeal - 5

Cross generational appeal – 4.6

Suitability for print – 2.8

Suitability for web – 5.8

Monochromatic suitability – 1.8

Simplicity – 4.3

Rachel:

Accuracy in addressing the brief – 6.3

Immediate visual appeal – 6.5

Cross generational appeal – 6.6

Suitability for print – 8.3

Suitability for web - 9

Monochromatic suitability – 9.1

Simplicity - 9

Josie:

Accuracy in addressing the brief – 3.5

Immediate visual appeal – 3.8

Cross generational appeal – 3.8

Suitability for print - 2

Suitability for web – 4.1

Monochromatic suitability - 1

Simplicity – 3.3

Kath:

Accuracy in addressing the brief – 5.3

Immediate visual appeal – 4.5

Cross generational appeal – 3.6

Suitability for print - 2

Suitability for web – 3.1

Monochromatic suitability – 1.5

Simplicity – 3.3

Maha:

Accuracy in addressing the brief – 5.5

Immediate visual appeal - 4.5

Cross generational appeal – 5.8

Suitability for print – 5.5

Suitability for web – 5.6

Monochromatic suitability – 7.3

Simplicity – 5.5

Mark:

Accuracy in addressing the brief – 6.1

Immediate visual appeal – 5.1

Cross generational appeal – 5.8

Suitability for print – 6.8

Suitability for web – 7.3

Monochromatic suitability - 6

Simplicity – 6.6

Below is a table I created to make the figures and results easier to read;

	Sunita	Rachel	Josie	Kath	Maha	Warwick	Mark
Accuracy in addressing the brief	5.3	6.3	3.5	5.3	5.5	6	6.1
Immediate visual appeal	5	6.5	3.8	4.5	4.5	4.8	5.1
Cross generational appeal	4.6	6.6	3.8	3.6	5.8	3	5.8
Suitability for print	2.8	8.3	2	2	5.5	2.8	6.8
Suitability for web	5.8	9	4.1	3.1	5.6	4	7.3
Monochromatic suitability	1.8	9.1	1	1.5	7.3		6
Simplicity	4.3	9	3.3	3.3	5.5	3.3	6.6
Total	29.6	54.8	21.5	23.3	39.7	23.9	43.7

And the winner is..... ME!! yay! lol